Privacy Policy

I. BASIC PROVISIONS


The controller of personal data pursuant to Article 4(7) of Regulation (EU) 2016/679 of the European Parliament and of the Council on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (hereinafter referred to as the “GDPR”) is Vellmont Trading s.r.o., ID No.: 29633036, with its registered office at Lohniského 901/7, Hlubočepy, 152 00 Prague 5 (hereinafter referred to as the “controller”).


The controller’s contact information is as follows: address: Lohniského 901/7, Hlubočepy, 152 00 Prague 5; email:info@vellmont-trading.cz ; phone: +420 724 203 201


Personal data means any information relating to an identified or identifiable natural person; an identifiable natural person is a natural person who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier, or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.


The controller has not appointed a data protection officer.


II. SOURCES AND CATEGORIES OF PROCESSED PERSONAL DATA


The controller processes personal data that you have provided to it or personal data that the controller has obtained based on your inquiry, request, or the fulfillment of your order.


The controller processes your identification and contact information, as well as data necessary for the performance of a contract or the handling of an inquiry.


III. LEGAL BASIS AND PURPOSE OF PERSONAL DATA PROCESSING


The legal basis for the processing of personal data is:


the performance of a contract or negotiations regarding it (e.g., submitting an inquiry or request) between you and the controller pursuant to Article 6(1)(b) of the GDPR,


the controller’s legitimate interest in providing direct marketing (in particular for sending commercial communications and newsletters) pursuant to Article 6(1)(f) of the GDPR,


your consent to processing for the purposes of direct marketing (in particular for sending commercial communications and newsletters) pursuant to Article 6(1)(a) of the GDPR in conjunction with Section 7(2) of Act No. 480/2004 Coll., on Certain Information Society Services, in cases where no order for goods or services has been placed.


The purpose of processing personal data is:


to process your inquiry, request, or order and to exercise the rights and fulfill the obligations arising from the contractual relationship between you and the controller (personal data required for successful processing is requested during communication; the provision of personal data is a necessary requirement for processing the request and fulfilling the contract),


sending commercial communications and conducting other marketing activities.


IV. DATA RETENTION PERIOD


The controller retains personal data:


 


for the period necessary to process the inquiry and to exercise the rights and fulfill the obligations arising from the contractual relationship between you and the controller, as well as to assert claims arising from such contractual relationships (typically for a period of 3 years from the termination of communication or the contractual relationship),


for as long as consent to the processing of personal data for marketing purposes remains in effect, up to a maximum of 15 years, if personal data is processed on the basis of consent.


Once the retention period for personal data has expired, the controller will delete the personal data.


V. RECIPIENTS OF PERSONAL DATA (THE CONTROLLER’S SUBCONTRACTORS)


The recipients of personal data are persons:


involved in handling inquiries, delivering goods/services, or processing payments under a contract,


involved in ensuring the operation of services,


providing marketing services.


The controller does not intend to transfer personal data to a third country (a country outside the EU) or to an international organization.


VI. YOUR RIGHTS


Under the conditions set forth in the GDPR, you have:


the right to access your personal data pursuant to Article 15 of the GDPR,


the right to rectification of personal data pursuant to Article 16 of the GDPR, or, where applicable, the right to restriction of processing pursuant to Article 18 of the GDPR,


the right to erasure of your personal data pursuant to Article 17 of the GDPR,


the right to object to processing under Article 21 of the GDPR,


the right to data portability under Article 20 of the GDPR,


the right to withdraw consent to processing in writing or electronically to the address or email of the controller specified in Article I of these Terms and Conditions.


You also have the right to file a complaint with the Office for Personal Data Protection if you believe that your right to personal data protection has been violated.


VII. COOKIES


Cookies are small text files that a website sends to your browser. They allow the website to record information about your visit, such as your chosen language and similar preferences, making your next visit to the site easier and more enjoyable. Cookies are important because, without them, browsing the Internet would be much more complicated. Cookies allow for better use of our website and tailor its content to your needs; nearly every website in the world uses them. Cookies are useful because they enhance the user-friendliness of a website you visit repeatedly.


The website operator may use the following types of cookies:


Session (i.e., temporary) cookies allow us to link your individual activities while you are browsing this website. These cookies are activated when you open your browser window and deactivated when you close it. Session cookies are temporary, and all such cookies are deleted when you close your browser.


Persistent cookies help us identify your computer if you visit our website again. Another advantage of persistent cookies is that they allow us to tailor our website to your needs.


In accordance with Section 89(3) of Act No. 127/2005 Coll., on Electronic Communications, as amended, we hereby inform you that we require your verifiable consent to store cookies (with the exception of those that are technically necessary) on your device or to access them.


Web browsers typically include cookie management features. Within your browser settings, you can likely manually delete individual cookies, block them, or disable their use entirely. For more information, please refer to your web browser’s help section. If you do not allow the use of cookies, some features and pages may not function as intended.


We use cookies to personalize content and ads, provide social media features, and analyze our website traffic. We share information about how you use our website with our partners in the fields of social media, advertising, and analytics. The use of these tools is subject to your active consent, which you provide via the cookie banner on the website.


These may include the following services:


Google Analytics


Meta Pixel


Hotjar


Seznam Sklik


In order to display targeted ads on advertising and social networks on other websites, we share data about your online behavior with these advertising and social networks; however, we do not share your personally identifiable information with them.


VIII. FINAL PROVISIONS


By submitting an inquiry or order via the online form, you confirm that you have read and fully accept the terms of the Privacy Policy.


The data controller is authorized to amend these terms. The data controller will publish the new version of the privacy policy on its website or, if applicable, send the new version to the email address you provided to the data controller.


These terms and conditions take effect on June 29, 2026.

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